CropTec announced on 30 January 2025 that its 2026 exhibition would be co-located with LAMMA. The proposal combined LAMMA’s agricultural machinery and technology displays with CropTec’s specialist programme for arable growers. Organisers presented the change as a way to reduce the time farmers needed to visit separate events.
The announcement highlighted access to machinery alongside discussion of artificial intelligence, robotics, gene editing and controlled-environment agriculture. CropTec’s three theatres were organised around innovation, knowledge and profit, connecting equipment with wider business decisions. This story records the original co-location announcement rather than issuing an invitation to a past event. Its central development was the effort to bring machinery suppliers and agronomic expertise into one exhibition experience.
